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Initially unnamed "Blue Ribbon Sports," nike Koko was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his Chile student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike Koko has continually introduced innovative products, such as the nike Koko Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, nike Koko has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, backboard its cultural relevance and continued popularity.