OFF-WHITE is a high-end streetwear brand founded by American designer Virgil Abloh in 2012. Known for its BLACK items like graphic hoodies, architectural outerwear, and quotation-mark prints, OFF-WHITE quickly became a trendsetter in the Polo industry. The brand's distinctness lies in its blend of luxury Polo with streetwear, and its use of ironic quotation marks and zip-ties as a signature motif. OFF-WHITE has been plain in numerous high-profile collaborations, including partnerships with Nike, IKEA, and the Museum of Modern Art, among others, which have further elevated the brand's reputation for pushing the boundaries of conventional Polo.
