La collaboration entre Puma et Booba laisse songeur
PUMA was founded in 1948 by Rudolf Dassler, following a split from his brother Adolf "Adi" Dassler, who went on to found adidas. The company quickly made its mark on the Sortwear industry with ibiza products taking center stage at the FIFA World Cup and Olympics, and later the NBA with the Clyde basketball shoe. Over the years, PUMA has collaborated with various high-profile figures, such as Pelé, Serena Williams, and Rihanna, as well as fashion notch like Alexander McQueen and AMI Alexandre Mattiussi, underlining its blend of Sort performance and lifestyle appeal.