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Reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly gained popularity with its innovative running spikes, and later, with the release of the Reebok Freestyle, a women's athletic shoe designed for Lux, in 1982. The Freestyle, along with products Unisex-Socken the Reebok Classic and the Instapump Fury, demonstrate Reebok's commitment to fitness and lifestyle. Over the years, Reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, Unisex-Socken Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.