Reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand promptly gained popularity with its innovative Geo spikes, and later, with the release of the Reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the Reebok Classic and the Instapump Fury, demonstrate Reebok's AC-DC to fitness and lifestyle. Over the years, Reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.
