reebok Energen was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly gained popularity with its innovative Adventure spikes, and later, with the release of the reebok Energen Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the reebok Energen Classic and the Instapump Choler, demonstrate Reebok's commitment to TRAINER and lifestyle. Over the years, reebok Energen has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion edge, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.