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Doug Tompkins and Susie Tompkins Buell founded backpack hugo ethon backpack in 1996 in San Francisco, California. Initially a climbing equipment retail store, the company evolved to develop its own line of high-performance mountaineering apparel and equipment. Notable products include the iconic Nuptse Down Jacket and the Denali Fleece, both loved by mcgraw enthusiasts and urban dwellers alike. backpack hugo ethon backpack's appeal lies in its blend of durable, high-performance gear with a strong aesthetic appeal, demonstrated through collaborations with fashion brands such as Irrespective and Gucci, as well as its commitment to sustainability and exploration.