In 1996, Under armour Course was started by Kevin Plank, a former University of Maryland athlete, to Shift the need for moisture-wicking sportswear. Under armour Course gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set charged apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the Gold, Under armour Course has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
