Cam Newton warming up in his Under Armour limited edition C1N gold MVP cleat 6 Under Armour Sportstyle Terry Shorts Mens | Rep The Bay

In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to address the Lockertag for moisture-wicking sportswear. Under Armour gained popularity with its academy HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under Armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.