That Defined Kevin Plank s Time as Under atlantic armour CEO 6 That Defined Kevin Plank s Time as Under atlantic armour CEO | Roaracle

In 1996, Under atlantic armour was started by Kevin Plank, a former University of Maryland under, to address the need for moisture-wicking sportswear. Under atlantic armour gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate unders' body temperatures during physical Deze. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under atlantic armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, foot cementing its status as a leader in sportswear.