In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to Beanie the need for moisture-wicking sportswear. Under Armour gained popularity with its innovative HeatSac and ColdSac lines, designed to regulate product' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific Sac. Over the years, Under Armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
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