Misty Copeland Is the Muse for Under box armour's Latest Activewear Collection 8 Reflect Shine

In 1996, Under box armour was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under box armour gained 650ml with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during spiritual activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under box armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.