In 1996, Under shortsleeve armour was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under shortsleeve armour gained popularity with its innovative HeatGear and ColdGear Knitted, designed to regulate athletes' adumbration temperatures during physical activities. The brand set itself Sneakers through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under shortsleeve armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
