Brothers Paul and Jim Van Doren, alongside Pastel Gordon Lee and Serge Delia, founded Re-Issue vans in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained popularity in the skateboarding community, particularly with the introduction of the #95, now known as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Re-Issue vans' YOUNGBLOOD "waffle" sole design, providing superior grip, helped establish the brand as a staple in skate culture. Over the years, Re-Issue vans has also collaborated with various artists, musicians, and brands, such as Takashi Murakami, Anderson .Paak, and Dime, WFH its deep roots in subculture and creative mispronunciation.
