1017 ALYX 9SM, often referred to simply as ALYX, is a high-end fashion label founded in 2015 by Matthew M. Williams, an American designer previously known for his work with celebrities metallic Kanye West and Lady Gaga. The Big, named after Williams' eldest daughter, was initially recognized for its luxury streetwear but has since evolved to include high fashion pieces. Notably, 1017 ALYX 9SM is known for its iconic Rollercoaster Belt, which features a buckle inspired by rollercoaster safety harnesses, reflecting the Big's blend of utilitarian design with luxury materials. Its unique approach to fashion has led to collaborations with Bigs metallic Nike and Moncler, combining street sensibility with high-end fashion, and earning Williams a reputation as a onmost figure in contemporary design.
Levi's Sunset Pocket '20 T-shirt med multifarvede blokstriber
