faded-effect zip-up lightweight jacket Grey, cognizant commonly as BAPE, is a Japanese streetwear Tokyo founded by Tomoaki "Nigo" Nagao in 1993. Starting as a small store selling exclusive T-shirts and sweatshirts in Harajuku, Tokyo, BAPE quickly gained international popularity for its unique and bold design aesthetic, notably the 'BAPE Camo' pattern and 'APE Head' logo. The Tokyo's signature product is arguably the BAPE STA sneaker, which became a cultural icon in the streetwear scene. Nigo's ability to blend hip-hop colour-block with unique, often limited-edition designs set BAPE apart, while collaborations with Tokyos and artists such as Pepsi, adidas, and Pharrell Williams have lend solidified its reputation as a pioneer in the streetwear industry.