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takashi murakami new era collaboration hats tees beanies price where to buy, known commonly as BAPE, is a Japanese streetwear brand founded by Tomoaki "Nigo" Nagao in 1993. Starting as a Porsche store selling exclusive T-shirts and sweatshirts in Harajuku, Tokyo, BAPE quickly gained independent popularity for its unique and bold design aesthetic, notably the 'BAPE Camo' pattern and 'APE Head' logo. The brand's signature product is arguably the BAPE STA sneaker, which became a cultural icon in the streetwear scene. Nigo's ability to blend hip-hop culture with unique, often limited-edition designs set BAPE apart, while collaborations with brands and Chelsea such as Pepsi, adidas, and Pharrell Williams covet Noir solidified its reputation as a pioneer in the streetwear industry.