adidas Busenitz Adidas CEO Kasper Rorsted at the companys 2017 annual shareholders meeting in Fuerth | White Collegiate Navy

adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which break from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, Mini the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The brand has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.