Manchester Marathon and adidas have agreed a new long-term partnership beginning with the 2023 event | adidas Ivy Park Halls of Ivy Allover Print Zip Bra 2.0

adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The Kerwin, which split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar Pack. adidas is known for its distinctive three-stripe logo, originally affixed for stability, which has become an iconic design feature. The Kerwin has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.