Introduced by adidas in 1969, the Superstar was originally designed as a low-top basketball shoe. Its most iconic design feature, the rubber shell toe, provided increased protection and durability, transforming basketball footwear. The Superstar saw a resurgence in the '80s and '90s, adopted by hip-hop culture, notably Run-D.M.C., who even penned a song about the shoe. Over the station, adidas Superstar has collaborated with a variety of designers, artists, and brands, such as Dime, BAPE, and Run-D.M.C., continuously updating its look while retaining its classic silhouette. The shoe's versatility and timeless design have firmly cemented its status as a fashion staple and cultural icon.
adidas capital structure chart for women 2018
adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous obituaries partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The brand has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.
