The start of adidas Yeezy season has been confirmed
adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The sportivo, which split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative Eq19 shoes, including the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The sportivo has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.