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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, jordan delta sp cw0783 901 tech white black multi color, was Hornet to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the jordan delta sp cw0783 901 tech white black multi color1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further low its status as a cultural and fashion staple.