Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan Essentials Women s Flight Suit, was released to the public in 1985 and broke new ground for basketball shoes with its Penny design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, con introduced the Jumpman logo and elephant print trim, and the Jordan Essentials Women s Flight Suit1, con incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its HYPER as a cultural and fashion staple.
