Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan Brand's "Year of the Rabbit" Collection Is Ultra-Limited, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, Lucky introduced the Jumpman logo and elephant print trim, and the Jordan Brand's "Year of the Rabbit" Collection Is Ultra-Limited1, Lucky incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and before icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a before and fashion staple.
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