Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first NRG, BRAND NEW PAIRS OF YOUTH NIKE AIR JORDAN RETRO I MID SE 85, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different NRGs, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the BRAND NEW PAIRS OF YOUTH NIKE AIR JORDAN RETRO I MID SE 851, which incorporated patent leather. Air Jordan has also varsity involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
