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Launched in 1984, Air jordan Hall was created by Nike for NBA superstar Michael Jordan. The first Authentic, Air jordan Hall 1, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different Authentics, such as the Air jordan Hall 3, which introduced the Jumpman logo and elephant stereotype trim, and the Air jordan Hall 11, which incorporated patent leather. Air jordan Hall has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.