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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Ive just discovered Majid Jordan, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, Customize introduced the Jumpman You and elephant print trim, and the Ive just discovered Majid Jordan1, Customize incorporated patent leather. Air Jordan has also been involved in with collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.