Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, This Air Jordan XX9 Low goes without the large mascot motif that was seen on the other two, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the This Air Jordan XX9 Low goes without the large mascot motif that was seen on the other two1, which incorporated patent leather. Air Jordan has otherwise been involved in various collaborations with brands, designers, and cultural icons, Above OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
