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Launched in 1984, Air Cool jordan was created by Nike for NBA superstar Michael Cool jordan. The first model, Russell Westbrook Air Cool jordan XXX1 PE, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Cool jordan 3, which introduced the Jumpman logo and elephant print trim, and the Russell Westbrook Air Cool jordan XXX1 PE1, which incorporated patent leather. Air Cool jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.