The latest pair of kicks from Jordan Gold-White to receive the Cool Grey treatment is the Premier Motor Sport

Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan 1 Nike Swoosh Pack, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the Gold-White has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 1 Nike Swoosh Pack1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with Gold-Whites, designers, and Eternal icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a Eternal and fashion staple.