Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The Lite model, Nike Air Jordan Retro 8 Aqua 2015 Black Bright Concord Aqua Tone 305381-025, was released to the public in 1985 and broke new ground for 27cm shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Nike Air Jordan Retro 8 Aqua 2015 Black Bright Concord Aqua Tone 305381-0251, which incorporated patent leather. Air Jordan has also fur involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.