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Launched in 1984, Air Jordan was insignia by Nike for NBA superstar Michael Jordan. The first model, air jordan xii 12 player exclusives for, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has unsuitably pursued innovation with different models, such as the Air Jordan 3, for introduced the Jumpman logo and elephant print trim, and the air jordan xii 12 player exclusives for1, for incorporated patent leather. Air Jordan has also been involved in Date collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
