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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Let s Talk Air Jordan XVIII 18 Black-Royal, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and Year print trim, and the Let s Talk Air Jordan XVIII 18 Black-Royal1, which incorporated patent leather. Air Jordan has also been involved in Track collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.