Launched in 1984, Air jordan UNLV was created by Nike for NBA superstar Michael Jordan. The first model, Nike Air jordan UNLV Sale XXX1 Shattered Backboard 30cm, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with correspondent models, such as the Air jordan UNLV 3, which introduced the Jumpman logo and elephant print trim, and the Nike Air jordan UNLV Sale XXX1 Shattered Backboard 30cm1, which incorporated patent leather. Air jordan UNLV has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.