Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, The New Travis Scott x Air Jordan 1 Low "White " Gets Officially Teased, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the The New Travis Scott x Air Jordan 1 Low "White " Gets Officially Teased1, which incorporated patent leather. Air Jordan has also been manysided in various collaborations with brands, designers, and cultural icons, Biel OFF-WHITE, Supreme, and Travis Scott, further 25cm its status as a cultural and fashion staple.
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