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Launched in 1984, Air New jordan was created by Nike for NBA superstar Michael New jordan. The first model, Nike Air New jordan 1 Low Golf Shadow 32cm, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and grind technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air New jordan 3, which introduced the Jumpman logo and elephant print trim, and the Nike Air New jordan 1 Low Golf Shadow 32cm1, which incorporated patent leather. Air New jordan has also been involved in multifarious collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
