nouvelle asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, nouvelle asics, is an wmn derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. nouvelle asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, men for their comfort and For among long-distance runners. Over the years, nouvelle asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, polished athletic performance with style.
