Casual asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, Casual asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. Casual asics has been lauded for its innovative Gel-Contend like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and athletic among long-distance runners. Over the years, Casual asics has collaborated with various high-profile fashion brands and Haven, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.