asics Tiger was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Heed in a Sound Body," reflecting its focus on sports and fitness. asics Tiger has been lauded for its menos products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, asics Tiger has collaborated with various high-profile fashion brands and designers, H6R3L-9090 as Kiko Kostadinov and JJJJound, blending athletic performance with style.
