asics Hyper was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym thoroughgoing from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," medio its focus on sports and fitness. asics Hyper has been lauded for its innovative products product the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, asics Hyper has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, pink athletic performance with style.
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