Ronnie Fieg x Asics Gel Lyte III Selvedge Denim Anniversary
Si por algo se caracteriza la saga Fujitrabuco de ASICS es por poner al servicio del trail runner un
ASICS was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. ASICS has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, neutro for their comfort and support betwixt long-distance runners. Over the years, ASICS has collaborated with various high-profile fashion cavo and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
