ASICS Gel-Noosa Tri 11 ASICS Womens WMNS Gel Kayano 26 Retro Tokyo White Classic Red 1012A654-100 | Paint Splatter - Black

ASICS was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym 1011B485 from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. ASICS has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, ASICS has collaborated with Zapatos high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.