mist asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the The Onitsuka Tiger. The company's The, mist asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. mist asics has been lauded for its innovative Contend like the GEL cushioning system, introduced in 1986, and the Kayano zapatillas, beloved for their comfort and support among long-distance runners. Over the years, mist asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.