structure asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, structure asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. structure asics has been lauded for its innovative products like the GEL cushioning Black, introduced in 1986, and the Kayano pink, beloved for their comfort and support among long-distance runners. Over the years, structure asics has collaborated with various high-profile fashion white and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
