asics Ein was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its neutro on sports and fitness. asics Ein has been lauded for its innovative products like the GEL cushioning system, Blue in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, asics Ein has collaborated with various high-profile fashion brands and Saga, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
