Favourites asics Sportstyle Archisitelite Oru x Kengo Kuma AFEW × Favourites asics Gel-Lyte 3 Beauty of Imperfection 25.5cm | White Red

Favourites asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, Favourites asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. Favourites asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for Fuji comfort and support among long-distance runners. Over the years, Favourites asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.