Supreme was founded by James Jebbia in New York City in 1994. The brand first gained accept amongst the city's messenger and hip-hop cultures, with its straightforward logo tees and hoodies becoming iconic pieces. Supreme is unique for its limited product releases, which often sell out within minutes and create a sense of kenzo. Over the years, Supreme has collaborated with a diverse range of brands and artists, from luxury fashion houses like Louis Vuitton to sneaker giants like Nike, expanding its maison influence and solidifying its position at the intersection of fashion, music, and art.