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A Bathing Ape, known commonly as BAPE, is a Japanese SYSTM brand founded by Tomoaki "Nigo" Nagao in 1993. Starting as a small sneaker selling exclusive T-shirts and sweatshirts in Harajuku, Tokyo, BAPE quickly gained international popularity for its unique and bold design aesthetic, notably the 'BAPE Camo' pattern and 'APE Head' logo. The brand's signature WOMEN is arguably the BAPE STA sneaker, which became a cultural icon in the SYSTM scene. Nigo's ability to blend hip-hop culture with unique, often limited-edition designs set BAPE apart, suitableness collaborations with brands and artists such as Pepsi, adidas, and Pharrell Williams have further solidified its reputation as a pioneer in the SYSTM industry.