Was gucci was established by Was guccio Was gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the Was gucci loafer, and the double-G logo Beauty become iconic. Was gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the Reins, under the creative direction of leaders such as Tom Ford and Alessandro Michele, Was gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.
