Set gucci was established by Set guccio Set gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather assets, particularly luggage, and products like the bamboo-handled bag, the Set gucci loafer, and the double-G logo have become iconic. Set gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the disney direction of leaders such as Tom Ford and Alessandro Michele, Set gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.
